Foreign Governments’ Investments in Entertainment and Movies as Instruments of Soft Power and Influence in Irregular Warfare

In the ever-evolving landscape of irregular warfare, foreign governments recognize the potential of soft power as a means to wield influence, shape global perceptions, and conduct direct and indirect information operations. With a decrease in traditional conflicts and conventional war, the increasing importance of employing irregular warfare, characterized by non-traditional methods and asymmetric tactics, means that nations have recognized the importance of increasingly turning to investment, development, and control in the arena of entertainment as potent tools for projecting soft power and exerting influence both domestically and abroad.

The Newest Weapon in Irregular Warfare – Artificial Intelligence

On the morning of 22 May, 2023, an artificial intelligence (AI) generated image of an explosion at the Pentagon surfaced online and spread like wildfire throughout social media. Multiple news sources reported and shared the AI-generated image on their platforms. As a result, markets responded to the reports and image, and the S&P 500 index fell in just minutes after its reporting, causing a $500 billion market cap swing, even though this image was quickly proven as fake.