Last summer, a coordinated campaign by users on Facebook and Twitter targeted the Australian company Lynas. In 2021, Lynas—the largest rare earths mining and processing company outside China—finalized a deal with the U.S. Department of Defense to build a processing facility for rare earth elements in Texas. A year later, numerous concerned Texas residents began to criticize the deal on social media, claiming that Lynas’s facility would create pollution, lead to toxic waste dumping, and harm the local population’s health. Their posts also denigrated Lynas’s environmental record and called for protests against the construction of this facility and a boycott of the company.